Why licensing your invention can be easier than venturing on your own
There are most of the
influencing factors that inventors should consider to resolve the confusion and
make a decision about whether to venture or to license their inventions. The
answer depends on the interest of the inventor himself: what his strengths are,
Where his passions lie, what his resources are frankly his ready to take risks.
Let's take a look about venturing and licensing your invention so you can easily determine Why licensing your invention can be
easier than venturing on your own
Defining licensing
your invention:
License is legal
permission to the owner of a certain right such as a patent or copyright
(licensor) can grant permission to another party (licensee) to commercially use
this invention for a specific purpose and period. In exchange for payment, the
inventor would receive “royalty” which is calculated as per the percentage of
the sales. Licensing allows the inventor to shift all the costs and risks to
the licensee because established business and companies' brand image helps to
boost the product’s chance of success. 
Advantages of
licensing
- A license allows another party
     to utilize your invention during a certain period. It reduces costs to
     acquire new technologies, without having to develop their own.
- Licensing allows inventors will
     not need to incur the costs of producing, developing, marketing,
     packaging, or selling your invention.
- The inventor would receive
     royalties, in terms of a one-time payment or periodic payments but the
     Profits from the invention is based on the costs and risks that it is
     undertaking
- Licensing
     your invention can
     be used to access opportunities of new markets that are not easily
     accessible. 
Disadvantages of
licensing:
- You may lose control over your
     product, including promotion, packaging, and selling. The risk of poor
     quality management may damage your brand or product reputation. 
- It might be possible that you
     will lose your expected royalty payment because most of the licensee fails
     to effectively commercialize and sell your invention in the market. 
- The risk of poor strategy
     execution may cause damage to your product sale or success it affects your
     portion of the sales profits.
Defining venturing
your invention:
Venturing your
invention means building your own business. Most of the inventors get excited
to run their own successful and profitable venture but this process requires
the inventor to have a good amount of capital and a well strategic plan on how
to develop, manufacture and market their invention. This means that you have to
manage and take responsibility for all aspects of a product-based business.
Manufacturing, packaging, importing, inventory management, shipping,
warehousing, marketing, distribution, and sales to retail stores online and
other channels.
Advantages of
manufacturing:
- Since royalties tend to be
     quite limited, some inventors will be tempted to take control of
     manufacturing and marketing an invention. 
- Inventors may also enjoy the
     process of running a profitable business, and they may appreciate the
     ability to retain control over their creation. 
- Running a successful venture is
     such a time-consuming process so the inventor has limited time for new
     inventions but when your invention proves profitable, then the investor
     can easily make more money.
Disadvantages of
manufacturing:
- However, building your own
     business involves substantial risks and investment requirements.
- It might be possible that your
     invention fails to grab the opportunities of a competitive market
- Manufacturing your invention
     requires hard work for making your invention a successful venture.
- It’s quite difficult to find
     trustable and skilled people to work with your venture.
Choosing between
licensing and manufacturing an invention:
Some extremely
complicated inventions need substantial resources to manufacture and market
them effectively. This kind of invention may prefer to license or assign the
invention, rather than assuming the costs of manufacturing and marketing it.
Because licensing your invention can be easier than venturing on
your own. This process facilitates them to focus on improving their inventions
or creating experiments for new inventions. 
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