What is the best option and approach to market your invention?



Today in the world of demanding customer culture where everyone is creating new things every day to meet the demand of the customer. In that way, Inventors play an important role and for that, they have to face many difficulties right from idea generation to product launching.
If you want to succeed then you should focus on what you want. If you had invented something it means you have a new product for the market your invention and guess what approximately there are n numbers of startups are ready to sell their products in the market and reality is that most of them will shut down their company within a year due to lack of knowledge and poor communication between the ultimate user and company.

So the question arises what an inventor should do to overcome from such a problem, the answer is that doing the right things at the right time like:

1. User referrals: Ask your user about the product and reward them for this. This promotional activity will help to motivate the promoter to do more.

2. Run events: The most effective way to reach a huge crowd is to host an event in a crowded place and display your product to users with what you want to offer them.

3. People friendly: Be open to every class of the people and try to socialize through social media like Facebook, Instagram, etc. which helps to market your invention and increase your contacts.

4. Offer something free: You must offer something free to the new user in the market so that you can attract the customer and make the purchase.

5. Trade show: you must attain all the trade shows and invention shows of your encounter companies so that you can get ideas and moves on what competitors are doing.  

6. Patent website: Nowadays Most of the companies have gone digital and with the help of websites they promote and advertise their product to boost their sales.

7. Cold calling: During this current situation of COVID 19 this method has been mostly used to make sure that no one gets affected by this virus and it can lead to better conversion.

Many people feel like they have an idea for an invention, but they don’t know about how to go about making the idea a reality and how to market your invention. In this fast-moving technical world where nothing is impossible, we can create something which can bring a revolution but for that, you should understand the process, and knowing what to do and what not to do and use proper tools to advertise and market your invention so that your brand name goes on the tips of your customer.


Comments

Post a Comment

Popular posts from this blog

How important is intellectual property protection for a startup?

At the primary stage of a business, there are most of the crucial factors that should be considered, ranging from your branding and target markets to the financial growth of a company. In that way protecting your intellectual property is such an important aspect for all companies, but especially for new startups. The term Intellectual property protection refers to the set of intangible assets owned and legally secured by startups. It gives the restriction against outside utilization or implementation without having official authorization. In simple words, It is a process where you protect your inventions, works, images, art, music, or any other work which you have invented. Intellectual property helps startups to stand out in a competitive environment, improving their commercial value and provides additional value to the consumers. There are essentially four ways in which a startup can protect its intellectual property through: ●        Patents...
Read more

How to write a patent application in 9 steps?

One of the most basic things in a patent agent life is how to draft a patent application. This is also very useful for investors or whosoever is likely to have invention as well as in every field. Write a quality content patent application that describes the invention clearly. Writing an application for patent is not as easy as people think. You need to focus on every detail of your invention which describes the invention at its full. The patent process for obtaining protection involves different steps we have summed the whole process in just 9 steps: 1.  Title of the Invention: The title of the invention should be on the top of the page and should have a brief and accurate description of your invention. You should keep in mind while writing the brief that does not include “a” “an” and “the” and also make sure not to use words like “new”, “improved”, because these words are not acceptable by the USPTO. 2. Acknowledge to related applications: For applications that hav...
Read more

What is Utility Patent ?

Image
                        What is Utility Patent? Utility Patent is also well-known as a patent for an invention. It is a privilege over new or improved merchandise. It is the most preferable patent rights in the USA. Utility patent gives various commercial rights to the creators for producing and utilizing advanced technology. A utility patent is quite expensive and is a time-consuming process. This patent right is difficult to achieve. The one who achieves this utility patent gets various benefits over their product. People can get a utility patent right from the top leading company Patent Services USA, who issue this right as per the USPTO (U.S Patent and Trademark Office).  Pharmaceuticals, machines, software, and even more are some of the examples of utility patent s. As per the data of USPTO 90% or even more, conferred patents which are mostly the utility patent .  Other than Utility patent there ...
Read more