How to market your invention idea effectively? Let’s get started.


Lately I got so many queries on my previous blog post where this question was asked the maximum number of times i.e., How to market your invention idea?In order to market your invention primarily, you need to have a solid invention idea. Secondly, that idea should be fully secured by the patents, copyrights, watermarks, etc. So, before you even consider contacting prospective companies to discuss and sell your ideas, make sure you’re clear in the following areas.

Follow these easy steps to know how to market your invention idea:
A proper market survey is crucial to know the insights of the marketing world related to the inventions.

1.)    Lay down an outer map of the marketing tactics for strategic implementation.
2.)    Collect as much feedback as possible on your own invention idea.
3.)    After that do some legal work and look into the production.

Just having a keen mind for an invention is not enough. A possibility is perhaps you've got a keen mind for invention but not enough tricks for a smooth business handling. Or maybe you're a jack of all trades, but still, you’d like to focus more on developing ideas and inventing new things rather than doing a full-scale business. Fortunately, we have an option that will suit your needs perfectly: With the help of Patent Services USA you will need not to worry about, How to market your invention idea? By licensing your invention idea with the Patent Services USA you can sell your idea to a company that will put funding in it and will develop it fully, also will take care of all the business side activities and tasks while launching a new product. If you don’t have enough funds to carry on with your idea, licensing helps there as well.

Few steps on how to market your invention idea and license it as well:

Step 1: Collect Informative data
Time has changed and we are now living in an information age that means the more info you're imbibed with, the better off you are. Marketing and licensing an idea comes under the same category.
Study the market: How to market your invention idea? Collection of feedbacks, reviews, critics on your own invention idea is crucial in order to study the market. Group testing also plays an important role in it, you can do it even with friends and family.

Do legal study: You must determine if your invention is patentable or not or whether it can be produced without hindrances and infringements.

Look into production: An important step in the procedure for “how to market your invention idea” would be to learn the insights of the production process. It can be really helpful, especially when your invention demands uniqueness or varied manufacturing techniques.

Step 2: Build a good presentation

Once you've collected all the useful information, you will need to present it to the important licensors. How to market your invention idea more effectively is by making a 3-D prototype model which you can make to present your information in a more dynamic and subtle way.

Everything should be pinned down on a sheet containing all the necessary information given below
1.)    The drawbacks and the challenges the product has to meet
2.)    Its features and design model and usage
3.)    Market width and range of customers
4.)    The legal knowing of your invention like (patent pending, copyright or trademark information, etc.)
5.)    Give your own introduction with all the details

Step 3: Funnel down your targets
Your very next and crucial will be to determine the most important contacts for this brand new business venture. Funneling down the targets is a very important task as one important contact can do wonders. Firstly, I will recommend you to create a list of 50-60 potential targets. You will now ask how to market your invention idea profitably when there are so many prospects. Well, more the number of prospects, the better. Here the "law of averages" will take place as many companies might turn you down or reject your proposal for one reason or another. Hence you must keep trying. Further, a well-made list will bring you more effective results.

So how to identify companies that are good for you? For example, if your item comes under the category of consumer goods, all you have to do is take a shopping trip across the city. You might want to check out the stores where your product can be sold. You can note down the names of manufacturers who produce similar products.

Step 4: Qualify Your Targets
Your last step will include prioritizing the 50+ companies you have shortlisted, you might want to qualify them based on the importance each keeps. The factors can be many while choosing the prospects. So now you know how to market your invention idea in few easy steps. So go ahead and invent something for the world. Patent Services USA are there 24*7 to help you with the further proceedings. So let’s get going.

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