Struggling with your invention promotion: Learn how to market your invention product




Getting a patent for an invention is essential for any inventor. Your once in a lifetime idea is important and need to be protected with a patent before someone else copies it and declare it as its own.

However, a product has no meaning if it does not affect society in any manner. Market Your Inventions and increasing its awareness in the general public is a tedious task requires a great deal of knowledge and experience.

Also, to increase its reach, you must be capable to invest a substantial amount of resources in terms of money and time. Targeting a strong investor who can give a kick-start to your product can be helpful in case you lack a sturdy budget
.
This post is solely for the purpose to help you create a comprehensive and cost-effective market plan for your new invention. You should follow these steps in sequence to devise a strong marketing strategy:

A.    Planning and devising a strategy: First, you need to devise a plan to market your invention. You’ll need to define your customers need and find out how your product is going to solve their problems. You’ll also need to establish a market price of the invention you are going to sell.

Determining the cost at which you’ll sell them patented products depends on many factors like:

1)    Cost of raw materials
2)    Price at which your competition is selling
3)    The profit that you are going to attain after making sales
4)    Price your consumers are willing to pay

You’ll need to plan all this to maintain your budget. Remember, you may even have to market your invention to the public to increase sales. This will also affect the product price.

B.     Promoting invention product in market:
By following the guidelines of the plan you created you’ll then bring your invention in front of people. Use every marketing method to reach as many consumers as possible.
Take your invention to trade shows, conventions, seminars, and another chamber of commerce to create hype about your inventions. You can also contact newspaper and magazines publications to write an article about your invention. You can also broadcast a commercial on television or radio.

Don’t hesitate to go digital. Advertise your invention on blogs and promote it on social sites like Facebook and Twitter. You can also develop your own website to promote your invention products.

C.     Maintaining the marketing campaign:
After you market your products it is important to maintain the marketing campaign. You can hire a website development company or a digital marketing agency, which can maintain the campaign for you and help you to develop better leads.

Consistent marketing will help you to drive more sales and create a presence in your market niche. Marketing will also help you to gain consumers trust and make more profit with every new sale.

Comments

Post a Comment

Popular posts from this blog

How important is intellectual property protection for a startup?

At the primary stage of a business, there are most of the crucial factors that should be considered, ranging from your branding and target markets to the financial growth of a company. In that way protecting your intellectual property is such an important aspect for all companies, but especially for new startups. The term Intellectual property protection refers to the set of intangible assets owned and legally secured by startups. It gives the restriction against outside utilization or implementation without having official authorization. In simple words, It is a process where you protect your inventions, works, images, art, music, or any other work which you have invented. Intellectual property helps startups to stand out in a competitive environment, improving their commercial value and provides additional value to the consumers. There are essentially four ways in which a startup can protect its intellectual property through: ●        Patents...
Read more

How to write a patent application in 9 steps?

One of the most basic things in a patent agent life is how to draft a patent application. This is also very useful for investors or whosoever is likely to have invention as well as in every field. Write a quality content patent application that describes the invention clearly. Writing an application for patent is not as easy as people think. You need to focus on every detail of your invention which describes the invention at its full. The patent process for obtaining protection involves different steps we have summed the whole process in just 9 steps: 1.  Title of the Invention: The title of the invention should be on the top of the page and should have a brief and accurate description of your invention. You should keep in mind while writing the brief that does not include “a” “an” and “the” and also make sure not to use words like “new”, “improved”, because these words are not acceptable by the USPTO. 2. Acknowledge to related applications: For applications that hav...
Read more

What is Utility Patent ?

Image
                        What is Utility Patent? Utility Patent is also well-known as a patent for an invention. It is a privilege over new or improved merchandise. It is the most preferable patent rights in the USA. Utility patent gives various commercial rights to the creators for producing and utilizing advanced technology. A utility patent is quite expensive and is a time-consuming process. This patent right is difficult to achieve. The one who achieves this utility patent gets various benefits over their product. People can get a utility patent right from the top leading company Patent Services USA, who issue this right as per the USPTO (U.S Patent and Trademark Office).  Pharmaceuticals, machines, software, and even more are some of the examples of utility patent s. As per the data of USPTO 90% or even more, conferred patents which are mostly the utility patent .  Other than Utility patent there ...
Read more